Wednesday, July 15, 2026

Post 458: Perspective Part 1. One Point

Perspective Part 1. One-Point 

Perspective is defined as a "view or vista" and gives the artist a way to show the appearance of depth and distance in art. Various focal points can be used to make the art subject on a canvas or paper appear three dimensional.

The Point About Perspective

Perspective in art is a way to create on paper or canvas (or whatever your flat surface is), the illusion of scale, of space, and of depth. The artwork gives the feeling, the appearance of realism in objects receding into the distance, as it does in real-life viewing and photography.

Perspective Terminology

Horizon Line - a horizontal line representing where the sky and land meet when drawing and painting to represent the visual boundary

Vanishing Points - the point in a painting or drawing where parallel lines appear to converge off in the distance. It is the illusion of depth in a 2D image that helps to depict a 3D space on a flat surface.

Vanishing Lines - a perspective effect where parallel lines converge toward a point or points on a line representing the horizon which adds depth to an artwork.

Parallel Lines - lines that never touch.

Vertical Lines - drawn lines that are perpendicular to the horizon line. The lines run up and down the paper or canvas and are parallel to its sides.

Horizontal Lines - lines that are drawn from side to side and are parallel to the top and bottom edges of the canvas or paper.

Slanted Lines - diagonal lines 

Plane - a flat, 2D surface with no thickness, like a cube which has 6 planes.

Form - a 3D object that contains volume and three dimensions.

Orthogonal Lines - "at right angles" are the imaginary lines that recede toward the vanishing point placed on the horizon line. Also known as parallel lines.

Ground Plane - the horizontal surface below the horizon line, parallel to the horizon which help in the illusion of distance and depth.

Foreshortening - creates the 3D illusion of depth by presenting a figure or an object that makes it appear shorter or compressed when viewed from a specific angle on paper or canvas which are 2D.

Eye-Level - the viewpoint horizon line is aligned to the viewer's eye level which helps to create a natural and realistic depiction of the scene.

Bird's-Eye View - the viewer (the bird, the helicopter, the plane) looking from above down to the earth below.

Fish Eye View - a wide, distorted view like you would see in a fisheye lens that captures a 360-degree horizon.

How to Draw a Fish Eye 

Ant's Eye View - a low-angle viewpoint, think what an ant would see looking up at the world from ground level. The scale of objects will be dramatic, large and significant.

How many types of perspective are there, I wondered? Some say 4 major types, another say 16, another says 52! But that was a more expansive description of the word perspective.

  1. One-Point Perspective* - a single focal point for a front view of a subject. Also called "parallel perspective", it shows the subject as fading into the distance like railways, roads, tiled floor, and long hallways as well as a landscape or cityscape. Linear Perspective
  2. Two-Point Perspective* - two focal points is used for angled views of a subject or object like buildings displaying 2 sides from a corner, interiors, and street corners. Linear Perspective
  3. Three-Point Perspective* - three focal points is a better way to capture a more complex scene withe multiple viewpoints of taller structures or landscapes from a high to a low angle. Linear Perspective
  4. Atmospheric or Aerial Perspective* - uses color, tones, and clarity to give the suggestion of depth.
  5. Linear Perspective* - uses converging lines and vanishing points techniques to create depth
  6. Four-Point Perspective - has 4 vanishing points: 2 on the horizon line and one above, 1 below. Also known as "infinite-point" perspective. Four-point perspective showcases a bigger angle, a more distorted wide-angle panorama.
  7. Five-Point Perspective - gives 5 one-point perspectives, offering a 180-degree view to a scene/subject. Also known as Curvilinear Perspective
  8. Six-Point Perspective - gives a 360-degree view
  9. Zero-Point Perspective - the depth depicts distant mountains much smaller than those mountains closer to the viewer.
  10. Reverse Perspective - also known as Byzantine or inverted perspective where objects that are further away for the viewer appear larger than the objects that are closer to the viewer appear smaller.
  11. Isometric Perspective - all parallel lines remain parallel, with no vanishing point which views the subject from an elevated angle. Equal weight is given to each side of the subject, employing 30-degree angles for the axes. Orthographic Projection
  12. Dimetric Perspective - "a type of axonometric projection where two of the three axes appear equally foreshortened, while the third axis is scaled differently, resulting in a more realistic view of the object compared to isometric projection. This method is often used in technical illustrations to provide a balance between realism and ease of interpretation." - AI. Orthographic Projection
  13. Trimetric Perspective - "a type of 3D axonometric projection where the three axes of space are inclined at different angles and have different scales, resulting in unequal foreshortening of dimensions along each axis. This method provides a more natural view of the object compared to other projections, making it useful in rendering applications." - AI. Orthographic Projection
  14. Cabinet Perspective - "a type of oblique projection used in technical drawing where the object is represented at a 45-degree angle, with the depth dimension scaled down to half its actual size. This technique is commonly used for furniture illustrations to provide a clear representation of dimensions while reducing depth distortion." - AI. Oblique Perspective
  15. Cavalier Perspective - "a type of oblique projection used in technical drawing where one face of an object is shown without distortion and the receding lines are drawn at a 45° angle, often without foreshortening. It is valued for its simplicity and is commonly used in CAD and artistic renderings." - AI. Also known as Military PerspectiveOblique Perspective
  16. Perceptive Perspective - "is a method in art that involves how objects appear to bend or curve based on their position relative to the viewer's line of sight, creating an illusion of depth and dimension. It helps artists depict three-dimensional space more realistically on a two-dimensional surface." - AI. Curvilinear Perspective
  17. Photo - Curvilinear Perspective
  18. Front-TopOblique Perspective
  19. Top-FrontOblique Perspective
  20. Front-SideOblique Perspective
  21. Oblique Perspective - "refers to a technique that depicts three-dimensional objects in a two-dimensional format without using traditional perspective, resulting in a somewhat distorted view. This method was commonly used before the Renaissance and is characterized by a lack of depth and vanishing points, making objects appear flat and less realistic." - AI

*Considered the major types of perspective.

The One-Point Perspective

One-Point perspective is used with one horizon line with a single point on that line where all lines converge and spread out from that single dot vanishing point. One-point perspective is used as the most simplest form of viewing objects directly from the front, when the subject is facing us dead-on.

Leonardo da Vinci's "The Last Supper" is a good example of One-Point Perspective.

(although I don't believe this is the original da Vinci version)

1 Point Perspective for Beginners | Easy Drawing Tutorial

Photo by Jay Short on Unsplash

Understanding perspective is very important for artists so that their artworks effectively convey space, depth, and the relationships between the objects represented on their artworks in a believable manner. Getting perspective correct will create a more realistic and engaging composition, pleasing to the eye, and it will 'feel' right to the viewer when executed well.

So, whether you are a beginner artist or you've been creating art a long time and just need to brush up on those skills, this series will be ongoing covering various major types of perspective. Follow this blog and drop a comment if you have something to add.

Learn more about Perspective here:

Understanding Perspective in Art: A Beginner's Guide in 2025

@2026 Donna Liguria. All rights reserved. Unauthorized use or reproduction is prohibited without permission

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_________________________

Author: Donna Liguria  is the Blogmaster for Donna's Cave Paintings and an artist member of the Prince William Art Society (PWAS) in Woodbridge, VA. Donna specializes in acrylic paintings of landscapes, seascapes, historic locations, animals and many subjects. Visit her Website at DonnaLiguriaArt.com and her Donna's Esty site to shop her art.

 *I LOVE reading your comments on my posts! Just remember that the blog comments are monitored so they may not appear right away.


Tuesday, July 14, 2026

Post 457: Composition Part 1. Rule of Thirds

Composition Series Part 1. Rule of Thirds

Part 1 of 21 of my series on Composition

If you are shooting at a target with a bow and arrow, hitting the target dead center is the goal. If you are shooting via a camera, or painting that target, dead center is not where you want to target. Let's think "off-center".

What is the "Rule of Thirds"?

Draw a tic-tac-toe grid. Hey, you're an artist, you can go back to the basics and no, we are not solving quadratic equations in algebra - maybe. (I'm not talking about putting an X² in the center) When designing your artwork, by placing a tic-tac-toe grid over the artwork, you can find your best "rule of thirds".

There are a lot of rules of composition that you may or may not follow. I tend to think most artists WANT to break as many rules as possible, but maybe that's me... Anyway, this is one of the main rules used by cinematographers, photographers and artists (artamographer?) world-over.

The rule of thirds is a composition guideline in the visual arts to create a way to best position your subject(s) or object(s) - your key elements in the artwork. Centering everything does not make for the most engaging art. Distribute the visual interest and the balance by placing your elements along the intersection points to gain more interest in the work.

Divide an image into thirds using the tic-tac-toe grid which as you can see, divides the image into nine sections and four intersection points. Place your horizon at either the top horizontal line or the bottom horizontal line while positioning the subject(s) image at the intersection points. Your target is off-center which is considered much more pleasing to the eye. There is a better visual use of the negative space / subject and background.

The Rule of Thirds in 5 Minutes | Creating More Dynamic Framing

The eye tends to view an image (of any type) from the upper left, then move down going to the bottom left. Then the eye sweeps to the upper right then drops to the bottom right, all very quickly. 

What do you want the viewer of your art to notice first?

Many artists design their painting on their computers first then move the design onto their canvas. Working via computer would make easier work of moving the elements around 'on the grid' pre-painting. Do you consider this rule in your compositions?

These composition "rules" are the building blocks in the learning process for all artists and photographers. I think occasionally, even long-time artists need a refresher, a reminder, of the basics of art. 

This is the first part of a series of blog posts on the guidelines, or rules of composition. I plan on posting them weekly going forward until I run out of rules. Look for all of them in the Search this Blog feature at the top right by searching for the word "composition". I hope you enjoy the posts!

Let me know in the Comment area below if you are a rule-breaker!

@2026 Donna Liguria. All rights reserved. Unauthorized use or reproduction is prohibited without permission

Like my content? Follow my Blog in the top right navigation!


_________________________

Author: Donna Liguria  is the Blogmaster for Donna's Cave Paintings and an artist member of the Prince William Art Society (PWAS) in Woodbridge, VA. Donna specializes in acrylic paintings of landscapes, seascapes, historic locations, animals and many subjects. Visit her Website at DonnaLiguriaArt.com and her Donna's Esty site to shop her art.

 *I LOVE reading your comments on my posts! Just remember that the blog comments are monitored so they may not appear right away.


Monday, July 13, 2026

Post 456: Art Reception at the ARTfactory July 11, 2026

Art Reception at the ARTfactory July 11, 2026 

My art group, called the Prince William Art Society (PWAS), had our Nostalgia Art Show art reception at the ARTfactory in Manassas on Saturday, July 11, 2026. We had a GREAT turn out! It was great to see, my fellow artists and all of the outstanding art!

The ARTfactory 9419 Battle Street, Manassas, VA - right across the railroad tracks in front of the Manassas Train Station. Parking is available in the parking garage directly across the street.

Nostalgia Art Show

The show runs from July 10 to August 9, 2026 so please go see this show! Lots of fantastic artworks on display and take the time to read the story of each artwork - sometimes the nostalgia theme is very obvious - and perhaps for you too. Some art is the artist's explanation on why their work is based in nostalgia for them and their lives.



The participating PWAS Member Artists on Display:
Danielle Bancroft, Fatima Batool, Zee Berrios, Staci Blanchard, Larry Burch, Evelyn Chatters, Doreen Dauer, Katie Keller Dugan, Scott Elliott, Michelle Evans, Nicole M Fisher, Kathleen Gates, Sheri Herrick, Lizzy B. Javier, Absku KOY, Sandra Lewin, Donna Liguria, April Mckether, Mark Murphy, Katharine Owens, L Palladino, Tom Payne, Mandy Powell, Tinnetta Putney, and Bettie Sperty 

What a great job everyone!


Donna Liguria next to her 2 artworks:

Top: East Coast Sunrise 20x20x1.5 Acrylic on Canvas

Bottom: I Dream of Ice Cream When I Hear the Music 11x14x1.5 Acrylic on Canvas

Be sure to go see this show and let me know in the comments below what you think!

Check Availability and Prints in my Etsy Shop DonnaLiguriaArt
https://donnaliguriaart.etsy.com

@2026 Donna Liguria. All rights reserved. Unauthorized use or reproduction is prohibited without permission

Like my content? Follow my Blog in the top right navigation!


_________________________

Author: Donna Liguria  is the Blogmaster for Donna's Cave Paintings and an artist member of the Prince William Art Society (PWAS) in Woodbridge, VA. Donna specializes in acrylic paintings of landscapes, seascapes, historic locations, animals and many subjects. Visit her Website at DonnaLiguriaArt.com and her Donna's Esty site to shop her art.

 *I LOVE reading your comments on my posts! Just remember that the blog comments are monitored so they may not appear right away.


Sunday, July 12, 2026

Post 455: Save Your Art Work!

Save Your Art Work! 

What if your computer or phone stopped working? The dag-on machine just goes kaput. And wouldn't you know, all of your images of all the artwork you ever created are on it. You know it can happen. You may have a friend it happened to. Before the panic hits you, this is what you surely must do before you lose all records of your art inventory images.

Fact: Technology Will Fail at Some Point

I have had computers, phones and other technology die in the past and if you haven't yet, at some point - you will too. Smart phones and other technology isn't so smart at that point, is it? That's when I call my smart phone, a smarta-s phone.

Not that long ago, a friend was telling the story of how his computer had gone to its untimely death and all of the images he had accumulated over the years were on that PC. He was able to recover some images from various places, but some things were lost forever. Think about that, images of artwork you used for prints, templates, advertising, promotion, besides all your documentation - GONE.

Cue the "uh-oh". Talk about an absolute heart attack...and paramedics can't help at that point.

Save yourself the panic, the stress, your spouse's ears, and the loss by saving your work. How?

Back up your computer, each computer at least every 6 months (or other device). If you create a lot of artwork, do it more often. Images on your phone? I have my Android connected to my PC so I move the images I want to there, so its easy for me to organize the art photos. 

Update 7/11/26: I've had an iPhone, so I back up several ways!

Where do you back up your data?

External Hard Drives and USB Memory Sticks

The reviews on the Western Digital My Passport Hard Drive were good, see LINK so off to Amazon I went (currently $69.21 for 2TB, and the next day I had the WD My Passport. Thank you Mr. Bezos.
 
Image files are big, so get the biggest one you can afford though, especially if you take a ton of photos.  While a hard drive of 3 or 4TB is bigger, a lot more expensive, but definitely a business expense, in my humble opinion. All of those art images must be preserved.

I also have a SanDisk Cruzer USB 2.0 Flash Drive that I plan on backing up my main photos to ASAP.  Those will be for the ones that may go to a print shop. That's the plan anyway.

There are other options though, so explore those. There is Cloud Storage, One Drive, and there are other free and paid services too. But it comes in handy to take the backup hard drive and put it in your fireproof safe or bank safety deposit box so you KNOW you can get to your artwork images if and when disaster happens.

I have an Etsy shop too, at https://donnaliguriaart.etsy.com and I have a lot of images there too.

"Mysteries of the Deep" 11x14 Acrylic on canvas by Donna Liguria - sort of the way it might look if you have to try to FIND all your images after technology failure. I can relate to that horror.

How do you save your artwork? Or are you going to start now? Please do!

@2026 Donna Liguria. All rights reserved. Unauthorized use or reproduction is prohibited without permission

Like my content? Follow my Blog in the top right navigation!


_________________________

Author: Donna Liguria  is the Blogmaster for Donna's Cave Paintings and an artist member of the Prince William Art Society (PWAS) in Woodbridge, VA. Donna specializes in acrylic paintings of landscapes, seascapes, historic locations, animals and many subjects. Visit her Website at DonnaLiguriaArt.com and her Donna's Esty site to shop her art.

 *I LOVE reading your comments on my posts! Just remember that the blog comments are monitored so they may not appear right away.


Saturday, July 11, 2026

Post 454: Selling Your Art Part 1 - In Person

Selling Your Art Part 1 - In Person 

How to sell your art online or in person is what nearly all artists ask about at some point. There are artists that want to make a living or to earn extra money. And some artists that are of the attitude "if it sells, it sells". And there are artists that perhaps are more private about their artworks - holding on to their works and barely showing what they do. Let's lean more in the direction with this post of putting what you create out on a shingle.

This is a three-part series on Selling Your Art, so watch for Parts 2 and 3. Please follow this blog so you don't miss any art tips! 

Prince William Art Society at Arts Alive 2021, Hylton Performing Arts Center, Manassas, Virginia - Photo by Donna Liguria 

Where and How to Sell Your Art

Doesn't it all begin with research and discovering what may work for you, your budget, your goals, and how much work you may want to put into your art career? We could probably also include the title "How to Sell More Art" as there may be ideas that haven't been implemented in our repertoire too.

  • You can sell in person. 
  • You can sell in a gallery.
  • You can sell online.
OK, but that's just the beginning of the research you need to do. And tell you what, you are not going to walk up to any gallery space, artwork in hand, and thinking your art is going up right then and there. (You name it, we've seen it.)
  • You will need to have the art inventory to substantiate what and where you can have your art hung.
  • You will need great quality photographs of all your artworks - to show your body of work and to submit art to shows.
  • You need to have your art reasonably priced (for the level of career you are at) so that it can sell.
  • You will need to have shipping materials on hand if you are going nationally or internationally with your sales - to get it to them. 

If you are just getting off the ground, you have a lot to learn, but the point is - begin. 

Selling Art in Person

Artists can sell as an individual artist on their own and/or they might sell their artwork being a member of an art group. And no one says to only join one art group.

  • Art can sell at craft and art fairs, festivals, vendor shows, farmers' markets, exhibitions, fundraisers for churches or community fairs. 
  • Art may sell via an open studio - hosting your own art event.
  • Artists might partner with an interior designer, a hotel, a hospital to show art. 
  • Sell art at a gallery, an artist-run gallery (Co-Op), non-profit gallery/exhibition space. See Art Shows, Art Galleries - Showing Your Art.  
  • Some libraries, wineries, restaurants, coffee shops, gift shops, area businesses allow for local art to hang for a period of time. Be aware of spaces where your art is more free decor for them than promotion for you.
  • Sign up to volunteer to help at the art space as a docent, artist-on-duty. Actually, THIS is one great way to sell to the art show or gallery visitors.  Well, let's say, 'sell without pushing the sale'. Once you identify yourself as one of the artists showing, they always ask "where is your art?"
  • Enter Calls for Art, Calls for Artists. See Call for Art
  • Engage in local community business meetings, local community groups for opportunities. Networking with other people/artists around you has potential for collaboration or brilliant ideas!
  • Cold Callings - Email Targets - Find who your direct contact person is for your proposed art show. Find ways to get people excited about your upcoming projects and present them with ideas - to benefit them as well as you.

There are options and decisions to make for selling your artwork, but many of your best options will not be free. There are entry fees to enter art shows, join art festivals or fairs, and commission fees when artwork does sell, as an individual artist or as part of an art group. 

Art Festival Fees - vendor booth space can vary greatly for the typical 10x10 foot space. 

  • Local small fairs can be $0 - $100 for a spot (a table) or space
  • Community Shows $25 - $300 for a weekend space
  • Mid-Range Art Events can run $2,000 - $8,000
  • Major City Art Fairs $10,000 and UP 

Art Call Entry Fees to submit artwork can be $10 -$20 per piece, or $25 - $50 for 3-5 artworks. Every show is different and it is imperative to follow each show's requirement directions or themes.

Research the internet for "Calls for Art near me". Search for and follow various Facebook art groups, galleries, etc to find the local art events in your area and get on their email notifications.

Bookmark sites like: 

Art Groups charge a fee to join, even if they are non-profit art groups. Prices vary and some may allow you to check them out in person at their meetings before you commit to joining. See about Art Groups

Art groups go by various names and the most typical keywords to look for are:

  • art society 
  • art league 
  • artists alliance
  • art club
  • art group
  • art guild
  • arts council
  • photo club
  • art network
  • art association
  • women artists
  • watercolorists 

Commission Fees are often 30-35% but can range up to 60% at an exclusive gallery. Commissions are charged when your art sells and is deducted from the price of your art before you get the remaining amount. So if your art is $1000 and the exhibit charges 35% commission, your check for the artwork sold is $650.

As you can see, the price you charge for your artwork, is greatly effected by not only the cost of creating your art, but where and how you are selling it. See Art Pricing.

There must be a side note here: Submitting art to an art show does not always mean that you are accepted and granted the opportunity to show, whether you paid a fee or not. Read about Art Show Judge and Jury here. And I must include the link to Artwork Rejection.

For individual artists entering art fairs and displaying their art, that artist will need to have the right equipment for the particular event to show your art and to make sales. See How to Art Show.

  • Tent, display walls, tables, a chair. 
  • Point of Sale system (POS)  

A person can do plenty on their own to sell their artwork, but I would recommend researching your local art groups or organizations near you and find an active and lively group of artists you like, then join and become a participating member. Joining an art group gives you opportunities that as an individual you might not have had. Your participation could allow your entry to a gallery or show, or give a less expensive entry point to be a part of the art event, as well as access to the necessary art equipment. That doesn't include the potential learning experience offered by your fellow artists in the group. 

The main thing is to show your artwork so that it will sell, and that starts with: 

Step 1: Build your art inventory. You will need a body of work to show (online and offline). This is on top of any art development artworks created while developing your style.

Step 2: Build a web presence. This can include an artist website (a shop window), your social media, an art group showcase or art gallery listing on the art group's website.

Step 3: Plan how you will have people find and know about your Step 1 and 2. This is marketing and promoting. Sharing your work, defining your target audience, having realistic goals, building a strong online presence, exploring platforms - are all a part of the puzzle pieces. 

Step 4: Jump in - after you've learned more about what you are specifically jumping into. 

Selling Art Prints

Selling prints of your original artworks is often the bread and butter in art sales. Don't overlook this selling point! Not everyone can afford a $500 or a $1000 artwork, so a $25-$50 art print of your artwork still gives the Buyer a way to support you. See Prints and Framing

What's Your Story?  

An engaging story about your artwork is interesting to the people that you want to sell to. They want to know why you created it, the story behind the canvas. What was your art process, what are your values, what were you feeling, thinking, and more. Potential clients want to get to know you and you'll need to build their trust so that they will want to buy from you.

And the story is a major part of the content, the keywords to help you be found on the internet. Artwork title, size, medium, framed or not, price, are all well and good but it is not enough. Build your art story and post it. And be ready to tell it.

From Prince William Art Society Member Zee Berrios on Selling Art

Advice to help sell art work

  • There are many ways to price artwork. The one I use is hours invested X amount of price per hour + materials.
  • For most of us, painting is a pleasure, a therapy, a healing process, a way to relax, a hobby, something we like (or love) to do... it is not a burden, it is not a "got to do", but rather a "get to do". For others it is a need, a way to survive, (they might want or have to do). This also may affect the way you price your work.
  • Some people even price their work by size, (height X length). And, even some suggest to sell for how much would it take to divorce yourself from the piece you have just created.
  • Only in one exception did I sell something for "How much would it take to divorce me from a piece." (It is a piece I would actually like to buy back).
  • Photographing your art and publicity lets the world know it is available. Getting into as many shows possible is a must, but it requires to loose profit or add the commission payment to the exhibit venue.
  • When working on commissioned art, ask for half of what you think the final cost of the art piece will be. (many of us have been burned by not doing this). If the buyer bails, out you won't loose your investment.
  • Keep the unsold work packed and ready to deliver if there is interest in buying the piece afterwards.

Zee Berrios 

Things I see artist do that I would advise they should not do

  • The number 1, for me, would be .. don't frame your work if it is work on canvas. Many times, the buyer will throw away the frame because it doesn't match their furniture or decor. Your investment is lost.
  • The second would be to commit to a commissioned painting without getting a 50% down payment of your estimated cost.

For Further Important Reading:

Volunteering - about art groups, volunteering and gallery worker training

Display - learn how artwork is expected to be prepared for hanging

Art Inventory and Tips - keep track of your art inventory

Did you like this post? Learn something new? What tips do you have to share on selling your art? Drop a comment below. 

Follow this blog and watch for Part 2 of Selling Your Art Online on Monday, January 19, 2026.

Like my content? Follow my Blog in the top right navigation!


_________________________

Author: Donna Liguria  is the Blogmaster for Donna's Cave Paintings and an artist member of the Prince William Art Society (PWAS) in Woodbridge, VA. Donna specializes in acrylic paintings of landscapes, seascapes, historic locations, animals and many subjects. Visit her Website at DonnaLiguriaArt.com and her Donna's Esty site to shop her art.

 *I LOVE reading your comments on my posts! Just remember that the blog comments are monitored so they may not appear right away.


Friday, July 10, 2026

Post 453: Don't Underprice Your Artwork

Don't Underprice Your Artwork 

Probably the most common subject that artists struggle with is putting a price on their artwork. I've recently walked through galleries and seen excellent artwork, of a good size, even painted in oil, that is priced way too low. My artist friend Zee shared this story about underpricing art with me and we wanted to share it with you.

Zee Berrios Tells His Art Pricing Story

By Zee Berrios

When I was taking Fine Arts at the University, I had the opportunity, with another three students, to show with one of our professors,  Luis Hernandez Cruz, (https://luishernandezcruz.com/). 

I was the only one that did not sell a single piece in that show. I asked my professor what was wrong with my art. He told me I was "underpricing" myself. He said that the serious art collectors like to brag about how much they paid for a piece. He mentioned that for most people "art is a want" and not a need (there are exceptions, but that is another story).


For the next show with another professor (Félix Bonilla, who actually was my mentor, Félix Bonilla Norat | Museo de Arte de Puerto Rico), I sold all of my pieces. They were the same pieces as in the last show, plus one more. I priced them three times higher than before.


The moral of the story... don't underprice yourself. Let your buyers know they are buying something of value and not a cheap item.


How much is your hour worth? Multiply that times the number of hours you invested in the piece from its "sketch" stage to its completion (varnish and hanging mount), plus the materials invested and you will have a just and logical price.


Some price art multiplying the price of every inch times the number of inches of the entire piece plus materials. Others price art with the self question: "How much will it cost to get me divorced from this piece"? and those who are famous and fully experienced can almost price their work at any price, based on the years in the trade and the popularity of their work.


Whatever the method you use to price your work... don't underprice it.

Conclusion on Art Pricing

There are people that make incredible art as a hobby and may not be worried about selling their work at all and may potentially set the sales price very low.

There are people that make art as a career and want to sell their artwork which would support their living, yet their prices are below their potential. Recently at an art show I attended, I was surprised to see very good artworks, done in oil, AND framed and of a good size, priced around $150 or so. Way underpriced, surprisingly. Even for where it was hanging.

Wouldn't you rather get more than pocket change for your work?

Wouldn't you like to reinvest what you make so you can keep making more artwork?

Wouldn't you rather get what your artwork is worth than to underprice it?

See also:
Artists Pricing Their Artwork Fairly
Pricing Your Art - Be Realistic

A big thank you to Zee for sharing his story here. Drop a comment below if this rings a bell for you.

@2026 Donna Liguria. All rights reserved. Unauthorized use or reproduction is prohibited without permission

Like my content? Follow my Blog in the top right navigation!_____________

Author: Zee Berrios is an artist member of PWAS and friend.

Author: Donna Liguria  is the Blogmaster for Donna's Cave Paintings and an artist member of the Prince William Art Society (PWAS) in Woodbridge, VA. Donna specializes in acrylic paintings of landscapes, seascapes, historic locations, animals and many subjects. Visit her Website at DonnaLiguriaArt.com and her Donna's Esty site to shop her art.

 *I LOVE reading your comments on my posts! Just remember that the blog comments are monitored so they may not appear right away.