Wednesday, July 22, 2026

Post 463: About PWAS - A History of a Prince William County Art Group

About PWAS - A History of a Prince William County Art Group

Prince William Art Society (PWAS) for Artists and Art Lovers

First Published by Donna Liguria on Sunday, August 29, 2021 on what was the PWAS Artistry Spin Blog

I found the answer to "What is PWAS" for the first time through Facebook, probably like many others. I saw a post about a local PWAS art event at Clearbrook Center of the Arts located at Tackett’s Mill shopping center here in Lake Ridge – Woodbridge, Virginia. Local artists, displaying their art, why can’t I do that??? So, the search began to find out more...

 
PWAS Facebook Page

What is PWAS?

PWAS, which we pronounce as "P-WHAZZ", is the acronym we use for the Prince William Art Society which is based in Prince William County, Virginia. The group is a 501(c)3 non-profit organization composed of local artists of wildly various backgrounds, styles, and medium use.

From emerging artists to established art makers, art enthusiasts and art dabblers, fine arts, photographers and sculptors, PWAS members are interested in creating and presenting the visual arts, paintings and mixed media, with many of the artists residing in Prince William County in Northern Virginia, south of Washington DC about 17 miles down 95.

How Did PWAS Get Its Start?

The Prince William Art Society didn't start with that name nor its acronym. It began 50 years ago (as of this writing) in February of 1971 with the name of Woodbridge Art Guild (WAG) and the art group kept that name for many years. They started with 60 charter members with one big issue: they did not have an official "home".

The group met in various locations in and around the Woodbridge, Lake Ridge, and Dale City areas. In 1973, the membership expanded making larger accommodations necessary, which meant meeting at Marumsco Creek Park (Veterans Park) and occasionally in local churches including Our Lady of Angels Church on Marys Way, Woodbridge. Other locations for meetings included the Dale City Civic Center.

The WAG members took part in demonstrations, critiques, sketch outs, workshops, art tours and exhibitions...while offering art shows and exhibits, quite often outdoors, including in a small building on the corner of Old Bridge and Minnieville Road - where the Exxon station is now. That was a sort of "Woodbridge Welcome Center" for a time that gave their artwork "cover" from the weather for shows.

Members also set up art shows in front of the local stores at the upper part of Tackett's Mill, until as things tend to happen, potential insurance issues were raised and those pop-up shows had to be stopped. Viva La ART! Art will find a way!!

There was even a monthly newsletter in years past keeping members informed on their area's art events!

In 1972, an artist bio-resume was developed which provided an interest/reference file for requests from the community, for art judges, teachers and special commissions for art work. - From a Woodbridge Art Guild's Edgewater Gallery announcement page.

In 1975, the guild joined the Eastern Prince William Chamber of Commerce, with an average of 125 members. The membership expansion meant lots of great art shows all over the county throughout the year and in December, PWAS would finish the year with a Holiday Reception and member art show.

The Woodbridge Art Guild was officially incorporated in the state of Virginia as a 501(c)3 non-profit organization, which has a board of governors, directors, meeting minutes - all of the paperwork and rules that necessitate that status in 1976.

Tackett's Mill Expansion

The WAG members longed for a permanent home for their art activities and for the community to enjoy, learn, and for purchase.

The Officers and Board of Governors at that time were Diane Angell, President and co-director, Fuller Brown, co-director Helen Turner, Jewell Burns, Kathy O'Day, Rick Alt, Jean Beamer, Sherry Smith, and Wanda Lin, along with the help of other artist members worked hard to fulfill a dream that was about to come true...

Tackett's Mill had built out the lower section of the shopping center with the Mill and pond - a beautiful area with paths and waterfall and new retail shops spaces waiting to be filled.

On November 23, 1984, the Woodbridge Art Guild Board and members (listed above) were instrumental in opening the Edgewater Gallery at Tackett's Mill in the lower level where the Mill is and there was a major celebration. The "water-front" space was a lovely location with a view inside and out, displaying the waterfall and nature outside and beautiful artwork inside. As many art locations do, the membership volunteers their time in "manning the store".

Then, unfortunately, after about 2 and 1/2 years, with time, space and rent changes, the Edgewater Gallery had to close and WAG was again, without a home. So once more, the artists were longing and looking for a permanent space for a gallery, classrooms and arts learning space - a real place to call home.

Interestingly, the original Tackett's Mill shopping area buried a time capsule on March 29, 1985. But more on that later...

WAG even had a brief stint in a store front location across from Lowe's on Minnieville Road in Woodbridge, VA. A non-profit small business often has difficulty using a spot rent-free when those shopping areas obviously want those spaces to make a profit. Meetings again took place wherever they could.

At that time many members were military spouses, and/or quite a few worked in DC or were deployed. As is true with this area of Northern Virginia, military families come and go annually, and the membership fluctuated along with it.

The artist membership had always created many types of art and sold it at their various pop-up shows and events. Their art ranged from paintings in acrylic, oils, watercolors, alkyds, mixed media, ceramics, pottery and more.

An occasional member "hit it big" with respectable sales success and moved on to bigger and better things in their own studios in the NOVA area and sometimes across the world. Lena Liu was one of those members that has had a very successful artistic journey.

The Change to PWAS

Prince William County is a very large county with well-known cities across it including Bristow, Gainesville, Manassas, Haymarket, Nokesville, Quantico, Dumfries, and Occoquan along with Woodbridge. Some discussion occurred with members feeling in (YEAR) that the name "Woodbridge Art Guild" was probably not inclusive enough to describe the entire county and perhaps draw (pun intended) more artists in. The membership changed the name to the Prince William Art Society representing that all artists residing in county are welcome to join (age 18 and up) and not just "Woodbridge".

The PWAS Logo

Often, PWAS members are and have been members of other local art groups and art galleries and shops. The Loft Gallery in Occoquan, the Lorton Workhouse, PWCAC - Prince William County Arts Council, Manassas Art Guild, and the several other galleries in Occoquan are a few other local art organizations in the area are where many of the membership have earned local recognition for their talent and hard work in those spaces as well as with PWAS.

In 2008, Alice La Bier, President of PWAS at the time, suggested a Scholarship Program that would work with PWC high schools and the program was begun. The program awards scholarships to up to two 12th grade students graduating and preparing to pursue a bachelor's degree in Fine Arts or Art Education. The program was named in honor of Jewell Pratt Burns, a founding member of WAG and PWAS.

Clearbrook Center of the Arts

In more recent years, Clearbrook has gratefully enabled the PWAS group to house and display their art - considering them to be the current "artist in residence". Clearbrook Center of the Arts is a space in the lower side area of Tackett's Mill Shopping Center located at 2230 B Tackett's Mill Drive, Lake Ridge, VA 22192 - near the Bee Store.


Photo by Ana Quispe, PWAS Member. Clearbrook Center of the Arts at Tackett's Mill Shopping Center, August 28, 2021

You are cordially invited to come by and visit, there is no fee to have a look around at the artwork. One room also displays the Tackett's Mill Time Capsule that was opened on May 29th, 2019, on its 50th anniversary of the founding of Lake Ridge. The Time Capsule it self may be moved at some point, so come see it now!

Read more about Clearbrook at https://clearbrookcenterofthearts.org/
Read the history of Tackett's Mill at https://tackettsmill.com/history/

Update: The Prince William Art Society dissolved their "Artist in Residence" at Clearbrook in mid 2022.


PWAS Today, Member Meetings and More

The Tall Oaks Community Center at 12298 Cotton Mill Drive, Lake Ridge, VA 22192 is where PWAS meets once a month on the fourth Monday of the month. Visitors are welcome and discussion is on the latest and upcoming events and activities that artists may choose to participate in. Often there is a guest artist speaker or demonstration, periodically there is "show and tell" by members to show what they are working on now.

  
The Tall Oaks Community Center on Cotton Mill Drive, May 1, 2021 by Donna Liguria

Prior to the 2020 COVID restrictions, PWAS members participated in many wonderful workshops, museum field trips, art shows and other art events. 2020 tossed the art events into the air in PWC and those restrictions also meant that the Scholarship program was put on hold and the members went to Zoom meetings like much of the rest of the world.

In the spring of 2021, PWAS started meeting in person once again at the Tall Oaks Community Center and the Spring Tall Oaks Art Show took place in May 1, 2021. The gallery at Clearbrook is once again open every weekend, and the art events and shows are definitely on the calendar going forward. (See the section for Upcoming Events)

On Saturday, June 5, 2021, the PWAS membership gathered at The Winery at Sunshine Ridge Farm in Gainesville and celebrated the 50th anniversary of PWAS. Members, their spouses, and guests enjoyed celebrating the long history of art in Prince William County and presented a bouquet to Jewell Pratt Burns for her 50 years and dedication to PWAS and its Scholarship Program. For the month of June, PWAS members displayed artwork at the winery, which was juried in.

And as far as the Scholarship Program, which works in conjunction with the PWC school systems - we are looking forward to once again being able to award up to two 12th grade students graduating and preparing to pursue a bachelor’s degree in Fine Arts or Art Education with a scholarship award in 2022.

With our current "home" at Clearbrook, PWAS is currently displaying artwork for sale by its members of PWAS ever weekend from 1 to 4pm. The artwork ranges from acrylics, watercolors, photographs, pastels, landscapes, abstracts, etc. The gallery also features a Theme Wall, and all of the artwork, including the theme, is changed every other month. Come by and meet the attending artists and say hi and that you read about us!


In Closing

Much of this PWAS history was gathered from Jewell Pratt Burns, a charter member from the original Woodbridge Art Guild group. This blog will periodically present artist interviews of our members and the first one will be my interview with Jewell, so be sure and watch for that post coming VERY soon!

Also, a big thank you to Ken Meardon and Sandra  McClelland who were a great help with proof-reading and tweaks.

I have learned a LOT about PWAS since February of 2021 - (I joined in March 21) and as Jewell has pointed out, being a PWAS member is teaching me a ton I did not know about presenting art, hanging art, different styles and techniques and so much more. Besides that, I have made some great new friends! I have benefited tremendously as an artist and becoming a PWAS member, and YOU can too.

Your comments, sharing, and likes are welcome and appreciated!


Additional History Added July 13, 2024

In November 2021, PWAS opened an art show at the Stonebridge Shopping Center (15000 #140 Potomac Town Center, Woodbridge, VA.) for a temporary popup show that was to run right after Thanksgiving, Black Friday and through that weekend. The management of the shopping center so enjoyed the popup show that they asked us to extend the art show into the first few weeks of December of that year. 

Open Space Arts at Stonebridge 2021

Open Space Arts Gallery

In early 2022, the Prince William Art Society was asked to help with a new gallery in the same space, now called "Open Space Arts". OSA opened with PWAS managing the art gallery space, PWC local calls for art and managing the desk in April 2022 to much success. Many artists throughout Prince William County had the opportunity to showcase and feature their art in the monthly art shows with various art themes and mediums.

The Prince William Art Society managed the art gallery of OSA until September 2023. And the Open Space Arts gallery officially closed under the new management in late 2024.

2024 Prince William Art Society

PWAS continues to hold various art shows and popup art events all around Prince William County, including some new locations, events, and festivals. New events included the Bee Festival in Manassas, the Bluebell Festival at Merrimac Farms in Nokesville, the Artist Inventory Sale in Manassas, PW Native Plant Symposium in Manassas, and another show at the Sunshine Ridge Winery in Gainesville. 

PWAS Plein Air Posse

A new PWAS group called the Plein Air Posse was also started in early 2024 for artists that want to get out of doors. PWAS applied for and was awarded an art grant that is being used to fund art classes and art educational events for the group and community. Monthly meetings at the Tall Oaks Community Center on the fourth Monday of each month at 7:30pm with various programs are a part of what we do. 

Online PWAS Art Store

Also added in 2024 was an online Art Store on the PWAS website. With some art shows that the group displays their work, such as in libraries, the ability for viewers to purchase the artwork on display needed to be addressed. The library itself does not handle the sale so PWAS created an online Art Store to manage the purchase.

PWAS Board of Directors

A new Board of Directors is voted in every 2 years and new opportunities continue to be researched, planned, and promoted. One big goal of this new 2024 BOD is the search for a permanent Prince William Art Society home gallery of our own. Another big goal is to continue the growth of the membership in all things art in our community, so if you love art and want to be a part of the oldest art group in PWC, check out https://www.princewilliamartsociety.com/membership

The PWAS future is looking VERY colorful!

@2026 Donna Liguria. All rights reserved. Unauthorized use or reproduction is prohibited without permission

Like my content? Follow my Blog in the top right navigation!


_________________________

Author: Donna Liguria  is the Blogmaster for Donna's Cave Paintings and an artist member of the Prince William Art Society (PWAS) in Woodbridge, VA. Donna specializes in acrylic paintings of landscapes, seascapes, historic locations, animals and many subjects. Visit her Website at DonnaLiguriaArt.com and her Donna's Esty site to shop her art.

Of note: This article was recovered using Wayback Machine Internet Archive after the Artistry Spin Blog was deleted.

Photography Credits
Donna Liguria and Ana Quispe

 *I LOVE reading your comments on my posts! Just remember that the blog comments are monitored so they may not appear right away.


Tuesday, July 21, 2026

Post 462: Composition Part 2. Rule of Odds

Composition Series Part 2. Rule of Odds

Part 2 of 21 of my series on Composition - This series will post every Tuesday

Many of the "rules" of photography and cinematography are also used in art - drawing and painting. Let's take a look at the Rule of Odds and no, I am not talking about ice cream cones with eyes, that is quite normal in the art world. My previous blog post on Composition was on the Rule of Thirds, now let's look at the Odds.

Odd Numbers and Even Numbers

As many artists refuse to or rarely follow any 'rules', the composition of things are more like guidelines so that your photographs, your art - is visually more interesting to look at. So how you place the elements on your canvas can take it up to another level by at least taking the guidelines into consideration.
 
Basically, the Rule of Odds is that whenever possible, your composition will be better with an odd number of objects than an even number of objects.


Rule of Odds and Why It Works
by Richard Claremont

One, although the "Loneliest Number", is a nicer focus in a very busy scene.
Three flower vases are better than two.
Five lemons are more interesting than four.
Seven golfballs might be confusing on the green, but on a canvas, better for the eye to view.

Even in decorating, odd numbers of things or collections of similar things are easier to view than even numbers. Our brains try to unconsciously group things with even numbers into pairs. Odd numbered objects has the tendency to hold the eye a little longer, viewing the individual elements on the canvas. 

Give it a try. Go to your favorite still life painting - I bet it is composed of an odd number of objects. Unless the artist is a rule breaker of course...

Again, give it a try in your next composition. Go ahead, be "odd".

Drop a comment below and let me know if you have a common odd number you use when you create, like do you always have objects in threes?

@2026 Donna Liguria. All rights reserved. Unauthorized use or reproduction is prohibited without permission

Like my content? Follow my Blog in the top right navigation!


_________________________

Author: Donna Liguria  is the Blogmaster for Donna's Cave Paintings and an artist member of the Prince William Art Society (PWAS) in Woodbridge, VA. Donna specializes in acrylic paintings of landscapes, seascapes, historic locations, animals and many subjects. Visit her Website at DonnaLiguriaArt.com and her Donna's Esty site to shop her art.

 *I LOVE reading your comments on my posts! Just remember that the blog comments are monitored so they may not appear right away.


Saturday, July 18, 2026

Post 461: Selling Your Art Part 2 - Online

Selling Your Art Part 2 - Online

How to sell your art online or in person is what nearly all artists ask about at some point. This is the second in a three part series on the multiple ways for artists to find art opportunities for getting their art seen and sold.

Art Show photo by Ken Meardon (a past Prince William Art Society member) 

See Part 1 of Selling Your Art here 

Selling Art Online 

Here is where doing the research seriously comes into play. There are plenty of people that have success with various art selling platforms and there are probably even more artists that do not. Any of these platforms can get quite expensive if you launch into something head first and don't know what you are getting into.

With the increasing turn to selling art online, the internet has become a very busy place. There are tons of fine artists, craft artists, painters, photographers, sculptors, and digital artists in every nook and cranny at every career stage and every style and genre. You'll need to clearly articulate where and what you do to find your best fit.

Hard work? Yes. There are some ways to make life easier like scheduling posts, so research art tips, tricks, hacks, money saving ideas and suggestions to make what you can easier but as always, being consistent is key. 

A Professional Website

Do you need a website? It is generally considered that a professional artist should have one. This is your personal store front, your main source where people go to learn more about you. Keep it clean, keep it simple, clearly show your artwork.

About quality images for your website:

  • Show your art straight on (NO background, trim the image)
  • Show from different angles
  • Take close up shots of the art showing details
  • Have shots of YOU with the art
  • Show the are in a different room or two so that the viewer can imagine it in their own environment. 

It is important to remember that on the internet Content is King. Content Matters. Keywords and Key phrases are how you find information online AND how people find information about YOU. An image without TEXT is a dead end. Thus, you must provide text as well as images.

On Social Media 

Facebook and FB DLiguria ArtInstagram, Pinterest, X / Twitter, TikTok, and perhaps YouTube

Artists might use Facebook Marketplace to sell art or via their own website. Some artists use social media as a feedback platform and places to post upcoming events. Involve your viewers in what you do so that people get to know you and always provide links to your main storefront, for whichever platform you may use.

Create a consistent plan that you can stick to and manage when posting content. Create a schedule and post with purpose. 

See Getting Your Art Out There: Social Media, the Internet, Your Art and Your Art Group and Artists Are Not Creating Art All Day

Online Shopping Platforms 

There are many of them with a variety of services, pricing, ease of use - you name it. Ask around what other artists are using, their opinions, and success rates. As always, updating and working your information is a daily, if not several times weekly, hands-on art task toward selling your art. Here are some choices:

Amazon, Etsy, Shopify, Fine Art America, Saatchi Art, eBay, ArtPal, Artfinder, Society6, Redbubble, Artsy, Singulart, DeviantArt, Artplode, ArtStation, 1stDibs, ArtSpace, Kooness, Artistics, Artsper, UGallery, Pictoclub, Rise Art, Zatista, Artmajeur, OpenSea, SuperRare, Mintable ... to name a few.

New ones come in and some fade away. As always, do the Research, research, re.... 

Have a Newsletter 

Create and send out a periodic newsletter. Collect emails and schedule your time frame (at least quarterly, if not monthly). Your fans can opt-in to receive your content and opt-out if they change their mind. The potential is toward building a loyal and supportive community fan base that want to learn more about you.

Be genuine, start simply, offer exclusive content.

About Blogging

Talk about what you are doing, how you are doing it, what you have new, what you are working on. Write about your inspirations, your studio, your tools, your upcoming projects and shows. The blog is a subset, a link on your website. Share your blog with your social media to help promote content. See Tech Series 4: The Blogging Story

Being Online

Consistency is a MUST, you will need to do something everyday to promote your art online, some how, in some way, even if in only a small way.

Look into QR Codes perhaps vs. Business Cards. Personally, I like have a card with a QR Code AND using QR Codes as well. See Artist Documents - What Do I Need?

Remember that online on social media, the algorithms change. This means that although you may find your art sales may be going well at some point, when the website platform makes a change, you may see a shift in your sales one way or the other which might then trigger adjustments. Nature of this terrible beast and seriously frustrating so plan your time accordingly



How to Actually Sell Your Art Online : FREE Strategy for Artists - Studio Wildlife
I highly recommend this video 

Obviously, becoming an artist and trying to sell your artwork can be looked at as a daunting, if not expensive path to take. Start off small (if need be) and look for so called "free" or less expensive art opportunities, have a budget, and build your career. Talk to more experienced artists, follow blogs like this and always be learning.

For Further Reading (Listening)

Tech Series 1: Instagram for Artists 

Tech Series 2: Are You Reeling on Instagram? 

Tech Series 3 How to Be Pinteresting

Tech Series 4 The Blogging Story 

Tech Series 5 Who Art Thou?

How to Build a Professional Facebook Page as an Artist (2026 Update)


Mastering Facebook for Artists - From Zero to Sold Out
From Market Your Art (Podcast)

Did you like this post? Learn something new? What tips do you have to share on selling your art? Drop a comment below. 

@2026 Donna Liguria. All rights reserved. Unauthorized use or reproduction is prohibited without permission

Like my content? Follow my Blog in the top right navigation! And stay tuned for Selling Your Art Part 3


_________________________

Author: Donna Liguria  is the Blogmaster for Donna's Cave Paintings and an artist member of the Prince William Art Society (PWAS) in Woodbridge, VA. Donna specializes in acrylic paintings of landscapes, seascapes, historic locations, animals and many subjects. Visit her Website at DonnaLiguriaArt.com and her Donna's Esty site to shop her art.

 *I LOVE reading your comments on my posts! Just remember that the blog comments are monitored so they may not appear right away.


Friday, July 17, 2026

Post 460: Independence Day at Trump Winery

Independence Day at Trump Winery 

Saturday, July 4, 2026 at Trump Winery is just outside of Charlottesville, Virginia and a GREAT place to meet up with family, grab a bite, and have some fantastic wine to enjoy the day. Especially on America's 250th Birthday!

From left to right: Cousin J, Cousin Carrie, Me, Aunt Judy (the DD), and Cousin Raena

Enjoying the Day at a Winery and a Cidery

And not just any winery, Trump Winery at 385 Albemarle House Dr, Charlottesville, VA 22902. When the wine is that good, the food is really good, and the views are AWESOME, it is hard to find another spot on the map to meet up with my family for a special day. My family is spread out across several states (and 2 countries that I can think of at the moment), but we have a nice concentration of family members spread across Virginia - which makes meeting at this winery pretty convenient for all.

To learn more about Trump Winery, see the Our Story page here. Just the driveway to get to the tasting rooms at the Winery building is incredible. the driveway winds through hills and dales, past pond and trees, vineyards, Albemarle Estate, and a chapel. That's after you pass the Trump Cidery and the 602 American flags. That's right, 602. We asked. Just beautiful! https://trumpwinery.com/

You roll right pass the entrance to Monticello and wave at Jefferson when you pass by. There were a lot of cars going in to see Monticello on this day, but it could have been because on July 4th, they do a Naturalization Ceremony swearing in as new US citizens every year there. 


Trump Winery off in the distance
The entrance to Trump Winery

The courtyard


My choices of white and rose wines. Scrumptious! They're magically delicious!!

I've been to Trump Winery with Judy, and cousins Carrie and Raena before, but this was a first time with cousin J. I've been with my Mom, Aunt Sonny too. We've been with Raena's family and my friend Teresa. I know my Uncle Tony and Diane have been here before too. Not sure who else from the Fam has been there.

My pictures may not convey the many people that came wearing the red, white, and blue as the winery got busier and busier after it opened at 11am. It was pretty hot outside, but eventually even the outside tables started filling too. They eventually opened up this side of the tasting room for serving as well. Every staff person we have met has been so nice and helpful too.





Yes, a storm was brewing, which actually was pretty harsh. Depending on where you were heading, after it went through, trees were down heading toward Louisa, Blue Ridge Shores, and on to Richmond. We were on the way to the Trump Cidery, just outside of the gate from the Trump Winery.

The Cidery opened in June 2024 and it was the original Trump Winery. My first visit to the winery was here, with my Aunt Judy. We told everyone what a marvelous lunch we had and recommended it to all the family. Some years later when I made my first return to Trump Winery, it had moved locations to the very large building at the top of the hill. WOW, just WOW. Jaw dropping building and views...and wine and food!

So this was my first stop at the Cidery and we got a sampler of various flavors and enjoyed them along with a big pretzel. 



I left on Monday morning and made 2 stops. The first was Yoder's Country Store, 25 miles outside of Charlottesville up 29 North. The second stop was The Ole Country Store and Bakery just before Culpepper, which I had not been to before. BOTH are good places to shop!

Well, that was the way I celebrated America's birthday, and it was marvelous. I so enjoyed seeing everyone, and had intended to visit my Mom, Bro and Sis-in-law in Louisa on Sunday. Alas, the storm that came through cancelled BRS Church as trees were down at the back gate.

See also my previous blog posts here where I have a lot more pictures. And it is JUST a winery folks, a VERY good winery that I highly recommend visiting when you get a chance. A beautiful spot with great food and marvelous wine makes for a very nice time.

A Short Trip to Charlottesville, VA

Visiting Family, a Winery, and Shopping 


Have you been to Trump Winery? What is your favorite winery in Virginia? Drop a comment below.

@2026 Donna Liguria. All rights reserved. Unauthorized use or reproduction is prohibited without permission

Like my content? Follow my Blog in the top right navigation!


_________________________

Author: Donna Liguria  is the Blogmaster for Donna's Cave Paintings and an artist member of the Prince William Art Society (PWAS) in Woodbridge, VA. Donna specializes in acrylic paintings of landscapes, seascapes, historic locations, animals and many subjects. Visit her Website at DonnaLiguriaArt.com and her Donna's Esty site to shop her art.

 *I LOVE reading your comments on my posts! Just remember that the blog comments are monitored so they may not appear right away.


Thursday, July 16, 2026

Post 459: Time to Update Your Artist Website?

Time to Update Your Artist Website?

How long has it been since you updated your artist website? If you are like most artists, you probably needed to redo and refresh your site last week, if not last year. Let's take a look at not only what should be on your artist site, but what you should be updating much more frequently.

Donna Liguria Art Website, updated June/July 2026

What Should Your Artist Website Say About You?

Three seconds. That's all we have. Three pitiful seconds... 

  • Someone lands on your artist website and if something doesn't capture their attention in 3 seconds, they are gone. 
  • If images don't load quickly, they are gone.
  • If they cannot find the info they are seeking, they are gone.
  • If there is more text than artwork, they just are NOT reading all that text.

Strive to keep the visitor on your page for as long as possible with new art and engaging content. You want them to get your visitors to (1) stay, (2) click, and (3) engage. Most importantly, the site must quickly (1) load, (2) pique curiosity, and (3) easily show where to go for more.

Engaging the visitor is the goal as soon as they land on page ONE. They must immediately understand WHO you are, WHAT you do, and WHAT will the art you create DO for them. And how will your artwork look in a living room? 

There are certain things a visual artist must have on their website to relay that your wonderful art creations are exactly what they need.

Top Navigation

1. Home Page 

Your Artist Name, Logo (your branding), and your BEST images, EASY navigation. Your Home page guides the visitor toward quickly understanding your purpose. Home pages should be welcoming, and should clearly identify what you do as an artist. This is most often your first impression online.

Your URLs - should be clear and concise reflecting your ArtistName.com or Brand.com. Your URL is your digital address.

2. Portfolio Page (Gallery, Body of Work)

Your artworks should be in a well organized gallery or album, broken into various categories by medium, by subjects, or products as needed. IF they want to learn more about that image, they can easily click on it to make it larger and to read more about the piece at their leisure. Make it their choice to read more (and get the clicks).

Do include context, much like a label on your artwork when its hanging at an art show. You will need for each artwork:

  • Art Title
  • Artwork Dimensions
  • Art Medium
  • The Price (if you are selling it)
  • A brief description. These days the art story is an important piece to include.
  • I think you should also include a picture of the framing as well or at a minimum, include a description of the frame.
And...
It is also important that you consider quality over quantity of artworks displayed.
Help the visitor visualize how your artwork would look like in a real-life setting and represent its actual size (with frame, if it is).

Update 7/17/26: You'll see advice about including the price on your artwork go both ways. (1) Include your price, and (2) do not include your price...because if a gallery is looking at you, THEY would want to work with you to set those prices if you end up showing with them. So you do you there. (I'd LOVE to hear your thoughts on this so drop a comment below.)

3. About Page

Your Bio, your resume so to speak, where you introduce yourself to the visitor and tell the story of you. Sure this is text content so keep it to the point and not too "flowery", if you know what I mean here. Some artists use a lot of highbrow language to describe what they do, and it may not be necessary.

Include a headshot or a studio shot.

Your About page will include your bio, your artist statement (why you create), your CV (where you have been), and some images of you with your work. Your strongest and best artwork in decent high-quality images. 

4. Contact Page

Make it easy for anyone to contact you. 

Do you have a studio that people can visit? Let them know where/how to find it and include your visitor hours.

5. Legal Page

Consider a Privacy Policy if you are collecting and sending emails, selling artwork originals, dealing with browser cookies, need disclaimers, worried about copyright and plagiarism, you might need this Legal page and a Terms and Conditions (T&C) page.

Bottom Navigation - Additional Pages, Links to Add as Needed

6. Shop Page

Make it easy for someone to purchase from you, in as few clicks as possible. Make it as secure as possible too.

7. Services Page

Do you offer commissions? Do you offer murals? Pet portraits? Child and family portraits? SAY SO!

8. Press Page

Are you starting to build some noteworthy press? Document the news articles, magazine articles, etc. here.

9. Blog(s) Page

So many things can be on your Art Blog! Your creative process, videos, interesting things to share about your art journey. Include announcements, in the studio photos, behind the scenes looks at art shows, a day in the life of an artist.

Going to an art store to buy supplies? Share your treasures. Art supplies delivery coming in? Unpack the new toys on a video. Shipping artwork? Create a video showing how you pack your work.

If you are a good writer - by all means WRITE about what you do and what you know. Share images on things you do and places you go. The world is your oyster.

10. Courses Page

Do you offer courses? Archive those classes/courses here.

11. News/Events Page

As an artist, your news, events (potentially Press) will be documented on this page. Updates on your exhibitions, art shows, upcoming art events, announcements, what you are up to in your artistic journey could all be reflected here.

12. Exhibitions

You'll need a way to let your viewers know what art shows you are featured in with the dates, times, locations. 

13. Podcast

If you have podcasts, archive them here.

14. FAQs

Everyone should have a Frequently Asked Questions page. No business or artist is awake 24x7 and monitoring their emails in order to answer incoming questions at the drop of a hat. FAQs handles quick answers to visitor and client questions. 

And there is the added benefit of your site's Search Engine Optimization can also be enhanced with relevant keywords and phrases, which are beneficial to your site. Think "feed Google".

15. Newsletter / Subscription Sign Up - have a way to encourage and capture emails and archive your Newsletters.

16. Testimonials - keep track of those and use them!

17. Social Media Buttons - have them but don't be too "loud" about it - more low key links. You want to keep the visitor ON your site and not send them out elsewhere.

Just Remember on Your Artist Website...

  • Keep it professional, yet reflect your personality.
  • Know your target audience and who you are catering to.
    • Art Collectors
    • Art Enthusiasts
    • Art Galleries
    • Designers
    • Potential Clients
  • As you can, as little text as possible, that's where all those images of your artwork comes in handy! You can have the image clickable so that IF the viewer wants to learn more, they have the option to learn the title, medium, size, and price when they click for a larger view.
  • Keywords - when you do have text, make it easy for anyone searching for your kind of art to find you. What would they search on to find the type of artwork you make?

How Often Should You Update Your Website?

  1. Did you know that it is recommended to update your artist website page content at least once a month? (Keeps your site interesting and feeds Google)
  2. You should plan for a major new sign design/structure every 2 or 3 years? (Same ole - same ole is OLD.)
  3. And that you should tweak the SEO and technical elements quarterly? (To adjust to algorithm changes and security updates.)

Websites that are not frequently updated become stale. It becomes a ghost town. Visitors, whomever they might be, gallery curators, art fans, other artists, art jurors, art judges, designers - when they see the same artwork and old dates, nothing new, they'll go to the next artist.

Maintaining your artist website goes a long way toward building trust, reliability, and relevance. 

The search engines know when there is updated content, so that new content helps them understand that your site is active, is growing, and that builds their confidence that it is important.

Remember, it is NOT always the best artwork that sells. It is the artist that is often the most recognized, seen, viewed, out there, noticed...

For more info please see How Often Should You Update Your Website?

What Should You Spend Your Time Updating?

As an artist, you are always creating - I would hope! That's new content that you need to let your followers and would-be searchers/lookers and finders to learn about you and food for the search engines.

Here is a list of what you should or could be updating on your artist website, web page, and/or blog:

  • As you go through your art career, dates, places, and additions will need to be updated in your art bio or other documents to keep them accurate.
  • You can update your artwork images, especially if you are constantly creating new artwork. 
  • Update artwork images that are now sold and no longer available. If art has sold, it may be ok to keep some of it on your website, but a sold out page is ultimately rather discouraging to the viewer if they can't buy any of it.
  • Are limited giclee prints or open prints available for your artwork?
  • Have you received any new accolades, ribbons, honorable mentions? Those are resume updates, my friend.
  • Have you taught a new class? Got pictures?
  • Have you taken a new art class? What did you learn?
  • What new projects are you working on? 
  • What new art tip can you share?
  • What new art tool have you started using and can you write a review on it?
  • Update your show exhibitions, dates and times, your gallery pages
  • Update your art show pictures, showing you in galleries, art receptions. 
  • Update your news, events, press releases.
  • What new studio pictures have you taken?
  • Update your marquees, your current shows, your upcoming shows.
  • Preview your upcoming body of work.
  • Update your blog with your art world!
  • Update your Copyright year in your footer.
  • Watermark your images. Although you want high resolution images for collectors, curators, buyers to see, you may want to reduce your resolution slightly for online posting and promotion to discourage image theft. 
  • Compress your images if needed.
  • Archive your Newsletters.

Why Update your Blogs

The frequency for blog post updates is at least weekly to monthly. Well written art blog post articles are the kind of content search engines feed off of. Blog articles are good for ranking your site. If you have a blog you have to feed it, regularly.

Try Your Artist Website Out Advice

  • Periodically go to your website and navigate, click, and wander every page of your website. Click on every link, button, form - try everything to ensure it is still working. Fix anything that doesn't do what you expect it to do. Make notes on what needs to be updated and work that list! Look for ways to improve as you go.
  • For various reasons over time, links, slow page loading, any errors or broken images may break. Updating and correcting these errors need to be fixed, ASAP.
  • Ensure your visitors experience on your website is great - clear, easy, and not too wordy.
  • Keep your fonts clean and easy to read. Most people are using their smartphones to view websites these days so make sure your fonts are not too fancy nor too small, especially for older eyes. 
  • Use the ALT Text on images so that Search Engines know what the image is about.
  • Could you improve your navigation? Try to have any important page available to your visitor in 1 to 3 clicks. 
  • How does your website look on a mobile phone - especially if a LOT of your users access via their phones.
  • Give a call to action - to buy (Add to Your Collection!), need a customized artwork? (Commission Your Piece), to like, to comment, to contact anywhere appropriate.
  • Invite friends, family, art fans to your shows and events.
  • If you have an art page on your art group's website, periodically update that as well. You have to look current and BUSY!
  • It also pays to keep your Etsy Shop, your social media, anything that has an about you and what you do and sell updated too.
  • Tweak your profiles, improve your readability, ensure clarity.
  • Remove content or images, that no longer serve a purpose or adds value.
  • Look around at other artist's websites, especially artists that you know are doing well, and see how their art site is set up. You don't have to reinvent the wheel, just see what works. 
  • It is also important to understand that your visitor may not be computer savvy. Guide them to when necessary to do this or that to find where to go and do this for that. Example: Click for more information.
Start with the basics, take your time, proofread everything you do. Build that strong portfolio - because the main reason for having your artist website is to be the best artist you can be and its all about creating the art you love. Then finding the people that will love it as well.

Anything you would add about updating your artist website? Drop a comment below.

@2026 Donna Liguria. All rights reserved. Unauthorized use or reproduction is prohibited without permission

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Author: Donna Liguria  is the Blogmaster for Donna's Cave Paintings and an artist member of the Prince William Art Society (PWAS) in Woodbridge, VA. Donna specializes in acrylic paintings of landscapes, seascapes, historic locations, animals and many subjects. Visit her Website at DonnaLiguriaArt.com and her Donna's Esty site to shop her art.

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